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Google Richtlinien für Webmaster (Stand 1.11.2006)


Hinweis: Um die angegebenen Richtlinien und deren technische Umsetzung sowie die Eintragung Ihrer Seite bei Google und den anderen Suchmaschinen kümmert sich unser System automatisch für Sie. Sie müssen unserem System aber die entsprechenden Inhalte mitteilen und Ihre Suchworte möglichst häufig verwenden.



Design and content guidelines (Quelle: Google Webmaster Tools)


  • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
  • Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
  • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
  • Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
  • Make sure that your TITLE and ALT tags are descriptive and accurate.
  • Check for broken links and correct HTML.
  • If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
  • Keep the links on a given page to a reasonable number (fewer than 100).


When your site is ready:

  • Have other relevant sites link to yours.
  • Submit it to Google (Das macht unser System für Sie!)
  • Make sure all the sites that should know about your pages are aware your site is online.
  • Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.


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